When it comes to contemporary marketing, Google
is Mount Everest. Nowadays, setting up a successful business without having to engage in dangerous SEO activities focused on Google is difficult. Why? Well, Google accounts for 75% of the search engine market, up 90% when you look at mobile devices alone.
One of the key features of Google is Google Maps, which attracts interest from organizations and companies looking to improve local businesses. While this may seem proportional, transportation and travel are not the spheres that make the most of Google Maps. In contrast, businesses lead with this respect, raising a quarter of the questions.
Because of this, you need to improve your Google Maps marketing strategy to stay ahead of your competition in local SEO. In this post, we will share seven killer tips on how to go about it.
What is Google Maps?
Google Maps is a web-based service that provides detailed information about geographical sites and regions around the world. People use it as a tool to avoid traffic jams, find the fastest direction, or plan a route or search for a given location. This feature is essential when it comes to marketing Google Maps.
According to Chris, who specializes in local SEO VAs, there are four significant benefits of this kind of mapping solution for businesses worldwide. With Google Map, business owners and marketers alike can appeal to local consumers, reduce brand exposure, lower costs and build consumer credibility.
But how can one do all of this using Google Maps marketing? In the following section, we take a closer look:
Attracting Local Customers: Most users often prefer to search for nearby restaurants, stores and other locations in their area. If you can successfully find one in your search, you can attract more local buyers.
Reduce costs: Narrowing the search area allows you to target potential customers more precisely, thus reducing 'marketing waste'. This will also translate into lower operating costs for your company.
Growing brand exposure: Although you already have a solid base of loyal customers, that doesn't necessarily mean your business is the biggest thing in the city. Many people are still unaware of your business, and you can improve brand awareness through Google Maps marketing.
Online reputation building: More than half of smartphone owners actively use Google Maps, which makes it one of the top smartphone apps on the planet. If your business appears alongside other stakeholders in the given industry, you have the opportunity to build credibility online. On the contrary, if you do not show up, this is not the right message for your prospects.
7 Essential Tips to Improve Your Google Maps Marketing
There are many ways to improve your website's capabilities when it comes to SEO. As Google keeps updating its search engine algorithms, it isn't straightforward to establish all the elements that affect your rankings, though some SEO aspects remain stable over time.
There are seven effective ways to improve your overall positioning for Google Maps marketing, as we'll explain below.
The first thing you want to focus on with your Google Maps marketing is your location about expected search inquiries. For example, if you're running a motorcycle store in San Diego, you don't have to spend time advertising it to all California-based consumers. Proximity is a crucial prerequisite in this regard, and you should only continue when you meet it.
As a bonus tip, if you want to get ahead of your competition, use tools like Google Maps Widgets. You can find it available as a WordPress plugin, and it will help you add Google Maps snippets to your site in a few easy steps. The tool is straightforward to use, and it can quickly feature your Google Maps marketing.
2. Google My Business
Now that you've specified the local search details, the next step is to refresh the Google My Business account. Try to add business information to your account and provide the exact information that potential customers need. In general, people want to know the address, opening hours, your offer, products, categories and more.
3. Links and references
As you may already know, search engine ranking is mostly dependent on referrals and inbound links. This is also for Google Maps. That way, you need to increase the number of local connections to your site. The more bowl links and references you get, the higher your odds of getting a good ranking position.
Word of mouth marketing is very useful, and you want to promote the online reputation of your business whenever possible. It should be used. Considering that there are a dozen or even hundreds of companies as you compete for top positions,