iTunes Store

iTunes Store is a software-based online digital media store operated by Apple Inc., which opened on April 28, 2003, as a result of Steve Jobs’ pressure to open the digital market for music.

As of January 2017, iTunes has delivered over 35–40 million songs, gas, 2.2 million apps, 25,000 TV shows, and 65,000 movies. [1] When it opened, it was the only legal digital catalogue of music to offer songs from five major record labels. [2] As of June 2013, the iTunes Store had 575 million active user accounts, [3] and served more than 315 million mobile devices. [4] [5]

The iTunes Store is available on most Apple devices, including Mac (within the Music app), iPhone, iPad, iPod Touch, and Apple TV, as well as Windows (within iTunes).


Steve Jobs saw the opportunity to open a digital marketplace for music due to the rising popularity of easily downloadable tracks.[6][7][8][9] In 2002, Jobs made an agreement with the five major record labels to offer their content through iTunes.[10] The iTunes Store was introduced by Jobs at the company’s Worldwide Developers Conference in April 2003.[11][12] It was initially available on Mac computers and the iPod,[13] and was later expanded to Microsoft Windows in October 2003.[14]

In April 2008, the iTunes Store was the largest music vendor in the United States,[15] and in February 2010, it was the largest music vendor in the world.[16] The iTunes Store’s revenues in the first quarter of 2011 totalled nearly US$1.4 billion.[17] By May 28, 2014, the store had sold 35 billion songs worldwide.[18]

In 2016, it was reported that music streaming services had overtaken digital downloads in sales.[19] It was reported that iTunes-style digital download sales had dropped 24% as streaming sales continued to increase.[20]

In April 2018, the iTunes app was added to the Microsoft Windows 10 app store.[21] Beginning in the spring of 2019, the iTunes app became available on Samsung Smart TVs.[22]

In October 2019, with the release of macOS Catalina, iTunes was split into separate Music, TV, and Podcasts apps. Apple’s storefront for movies and television shows is now inside the TV app. Any music in the iTunes library will transfer to the Music app, which will still offer access to the iTunes Store.[23][24]

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