The Biggest Challenges of SEO for E-commerce
- January 14, 2020
- William Lewis
SEO optimization can be quite challenging to manage on your own – but when you run an e-commerce site, it gets even more so. Not only do you have to keep up with changing SEO algorithms and trends, but you also have to think about positioning your product while keeping tight control of your budget. The straightforward solution is this: You need to learn how to generate targeted organic traffic.
Indeed. Creating organic traffic is a feat that is easier said than done. To succeed in generating organic traffic for free, there are some SEO challenges that every e-commerce website needs to overcome. In this article, we will explore them and discuss possible solutions to these problems. I dive in!
Crafting product descriptions that convert
Many e-commerce business owners fail to understand the importance of writing unique product descriptions. But don’t get caught up in the same mistakes they make. If you want more traffic for your product, you need to create unique original content to maximize SEO exposure.
Now, here’s the challenge: learning to create content that your audience will respond to. To overcome this particular challenge, you will need a mixed bag of tools and talent. First, you need to learn the keywords they often search for. Also, you should be able to write unique content that suits their needs and wants. This combination will help you rank your content in search engines faster and easier.
Monitoring customer product reviews
First of all, you need to know the importance of allowing your users to leave reviews and comments on your website/store. This leads to positive customer engagement and ultimately, your sales. But, of course, you also need to be prepared for the possibility of negative reviews. These are still essential to the SEO development of your site. However, the things you need to filter out are fake (again, not even negative ones) that don’t help your website’s SEO health, nor your sales.
Read More: Why You Need SEO Training for Your Business?
Obtaining SSL for better rankings
SSL is essential, and even Google thinks so. They encourage e-commerce store owners like you to secure SSL certificates. In short, SSL stores shared content between an online store and its visitors. This is an important step that assures buyers that they will be safe from data theft.
Now, securing an SSL certificate is not a difficult task. However, for this, you will need to take additional steps that are necessary to achieve it. The bottom line – SEO can benefit your website in the long run, both in terms of SEO and business reputation, because your online store is extremely secure.
Broken URLs can be difficult to handle, especially when it comes to e-commerce websites with many pages. To manage these people effectively, you’ll need to set up 301 redirect writeups and repeat this routine after identifying a broken URL. After dealing with this, you can gradually re-track your steps to audit your URLs and ensure they do not negatively impact your SEO and Google rankings. The entire audit process can be a hassle, but it will pay off in the long run with positive SEO health.
Organic traffic is essential in your e-commerce store, but what about improving customer support and avoiding costly, lengthy disputes? Now there is a new way to handle them. To learn more about the process, read the next review on the Shopping Guard Dispute Arbitration Platform.