Is Your Content the King? Find Out With an In-depth Audit
- February 27, 2020
- William Lewis
You can have great content on your website, but is it good enough to drive traffic to your site?
Well, content audits can help answer your question and showcase your content. If you want to get more leads, revenue, and traffic to your site, then decide what holes you have in delivering content so you can improve them.
A contentss audit determines which audience segment and customer purchasing funnel are ineffectively facilitated, comparing historical performance, competitor performance, and which content to delete, retain or delete. Should improve.
The audit may seem like a scary movie, but it isn’t. With modest learning curves, you can marvel at your content when you have this insightful insight through observational audits.
1. Create an Inventory of Matrix
There are some metrics you can write on a spreadsheet. A spreadsheet can be quite useful during content audits. You can note and analyze all your content data there and summarize the results.
If you are not sure what format your content audit sheet should look for, try these formats through the Digital Marketing Institute and Mod Mob. There are dozens of formats available on SEO sites, but it is recommended that you take one and then customize it to your needs. The type of sites and audits you need (mini or full).
Here is a list of basic metrics that give you a basic insight into the content of your content and help you streamline its traffic with a few easy opportunities.
. Page title
. Word count
. Target keywords for each page
. Upload date
. Last updated date
.Time on page
The purpose of content such as lead generation, conversion, backlinks, etc.
Total time to create content
Teams that produce content
There are some advanced metrics that you can consider tracking as well. The choice you make depends on the depth and thoroughness of your audit, the time you want to present for optimization, and the goals associated with your website.
. Website linking DA and TF
. Image quality and their amounts, including ALT tags per page
. Internal number of links per page
. Internal links to each page and the websites linked to it
. Broken links on this page
. Conversions per page and their value
. Competition level per keyword
. Rating for current keywords page
. Possible keywords can rank this page
. Find the volume for each keyword
. Links that rank higher in the keywords are required
. Social Shares and Comments Per Post (break it down by every social network and total)
. CTAs and potential improvements
. 2 Determine the main content category
Once you’ve collected the data, tag the data by category so that it knows which parts are important and needs immediate attention. For example, buying bicycles and tagging content can help you see where content sources are needed – top, middle, or bottom of the grill.
You can use the selection of tags that you need.
. Publish Date
. Useless, outdated or trivial things (ROT)
. Product types
. Buyer Persona
. Buyer focused or product-focused
. Buying a fireplace. the required words
. Competitor. the author
. Social Shares
3. Evaluation, analysis, and implementation
Once you organize and tag your data on a spreadsheet, you can have a detailed map, which can help you with your analysis and indicator trends.
For example, are your customers spending too much time on the Spectrum TV customer service page Dallas? If so, then what could be the reason? Is there a product problem or lack of information on the TV page that caused the traffic here?
Which contents is receiving the most traffic? Which pages are categorized for obsolete terms? Which pages are out of date? What pages do people open and leave in less than 10 seconds?
There are many insights to be gained with this diagnosis. However, you will not waste time analyzing metrics that do not work for you or do nothing about them.
It’s better to keep in mind. For example, if your goal is to promote your social media campaigns, focus on the metrics related to your social networks and identify the pages that need improvement.
If your goal is to rank specific keywords, zoom in on your search and keyword metrics. Identify pages that require content updates or where you can easily create links. Also, review your internal contact structure.
You cannot determine where you are standing unless you have a check and balance. An audit is a great way to achieve this and keep your content fresh, compliant with search engine algorithms and keep it healthy competitively.